WHO AM I ?
I am an applied anthropologist.
I use ethnographic research methods to unearth the extraordinary in the ordinary.
I am passionate about using research to create connections, solve problems, and positively impact the lives of others. My anthropological training provides me with experience in both qualitative & quantitative research. I aim to use this research to inform decisions in evaluation & design, creating innovative products that put humans and their complex cultures at the center of the process.
My research interests include design anthropology, business & technology, consumer insights, and UX research. I have work experience in qualitative & quantitative market research arenas, academic research, and applied design research.
I am currently earning my Master's of Science in Applied Anthropology at the University of North Texas in Denton, Texas.
In summer 2019 I held a seasonal researcher position at MindSight, a market research firm in Denver, Colorado, that specializes in custom consumer insight research projects for a variety of different clients. MindSight uses both quantitative and qualitative research to provide insights and let client businesses know how to grow. As a qualitative researcher at MindSight, I worked on projects such as segmentation studies, attitude & usage tests, packaging tests, and concept tests. I worked with big consumer packaged good brand names such as Truvia Sweeteners, Bumble Bee Tuna, and Good Karma Flaxmilk.
UNIVERSITY OF NORTH TEXAS
Bachelor of Arts in Anthropology
Applied Anthropology with minors in French and Social Science
August 2015- May 2018
UNIVERSITY OF NORTH TEXAS
Master of Science in Applied Anthropology
Design Anthropology & UX Research
August 2018 - current
Survey and screener designing, One-on-one interviews, Participant observation, Focus groups, Mixed method research, Statistical analysis, Sampling, Data set cleaning, Transcribing, Concept tests, Packaging tests, Segmentation studies, Qualitative online bulletin board studies.
Software: Dedoose, SPSS, Excel, Qualtrics
Intermediate French, Oral presentations, Slide deck presentations
Software: Skype, Google suite, MS Word/Powerpoint
The Human Side of Research
ROAD USER EXPERIENCE
Qualitative research project encompassing perceptions of three separate road user groups as well as experiences of interactants with autonomous shuttles, using qualitative & mixed methods analysis software. Completed for Nissan Research Center of Silicon Valley for research in the development of autonomous vehicles.
WATER & BELIEFS
A qualitative research project conducted for the North Texas Municipal Water District to assess perceptions and behaviors surrounding natural water quality in the district. Data was used to better understand behavior and attitudes regarding water usage and propose solutions for education & outreach to protect natural water quality in the North Texas area.
AAA ANTHROPOLOGY CAREER SURVEY
2019 (currently ongoing)
A project concerned with re-issuing a survey originally done by CoPAPIA for the American Anthropological Association in 2009, the purpose of which is to assess the current career market and distribution of U.S. residents with Master's degrees in anthropology, as compared to ten years ago. The research will include survey design and development, promotion of the survey release, distribution to online platforms, subsequent data analysis, coding, and a findings write-up for the AAA.
PROJECT FOR UNIVERSITY OF NORTH TEXAS DEPARTMENT OF TRANSPORTATION
A research project with an environmental anthropology focus, done for our client, the UNT Department of Transportation. Surveys and interviews were issued to assess perceptions of bus line efficiency and North Texas air quality. The subsequent data were analyzed to provide recommendations and insight regarding commuter trends and bus line efficiency on campus.
CITY OF DENTON 2020 PLAN PROJECT
A research project conducted within several neighborhoods in the heart of Denton, Texas for the Denton City Planner in conjunction with the Denton City Plan for 2020. Interviews and surveys were issued to understand problems, concerns, wishes, and desires for residents of each respective neighborhood. Data was synthesized into a report presented to the city planner to integrate into policy, urban planning, and infrastructure.
ENVIRONMENTAL ACTIVISM IN THE U.S.
In an effort to understand what kinds of things are associated with environmental activism and how activists differ from the rest of the American population, a quantitative analysis of such factors as presented in the 2010-2014 World Values Survey is being completed using SPSS software and other illustrative tools. More details coming soon.
SEND ME A MESSAGE
Thanks for your interest in my research. If you want to collaborate, are seeking a researcher, or have any questions for me, please get in touch. I’d love to hear from you.
Chilton Hall, Office 330B
410 Avenue C, Denton, TX 76201